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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#697: Building the total experience for customers with AJ Joplin, Forrester 24:10

12 روز پیش24:10

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24:10

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

۵ سال پیش 7:45

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Форма обратной связи: forms.gle/tVS96jDKyCwLfgZZ6 Web Platform Contribution Guide или как устроены веб-стандарты — https://bocoup.com/blog/introducing-the-web-platform-contribution-guide | https://wpc.guide/ Тестирование доступности — https://web-standards.ru/articles/a11y-testing-in-it-academy/ Новая серия материалов по Web Vitals — https://web.dev/vitals-measurement-getting-started/ | https://web.dev/vitals-field-measurement-best-practices/ | https://web.dev/defining-core-web-vitals-thresholds/ | https://web.dev/vitals-tools/ DefinitelyTyped — https://devblogs.microsoft.com/typescript/changes-to-how-we-manage-definitelytyped/ Периодическая таблица элементов HTML 5 — https://websitesetup.org/html5-periodical-table/ Разница между обычными и стрелочными функциями — https://dmitripavlutin.com/differences-between-arrow-and-regular-functions/ Погружение в рендер React — https://blog.isquaredsoftware.com/2020/05/blogged-answers-a-mostly-complete-guide-to-react-rendering-behavior/ Как определить бездействие пользователя с Idle Detection API — https://web.dev/idle-detection/ Предложение новых типов для JavaScript — https://2ality.com/2020/05/records-tuples-first-look.html npm 7 — https://blog.npmjs.org/post/617484925547986944/npm-v7-series-introduction Обзор AWS — https://adayinthelifeof.nl/2020/05/20/aws.html Июньские security-релизы NodeJS — https://nodejs.org/en/blog/vulnerability/june-2020-security-releases/ NodeJS 12.17.0 — https://nodejs.org/en/blog/release/v12.17.0/ Safari Technology Preview 107 — https://webkit.org/blog/10585/release-notes-for-safari-technology-preview-107/ Babel 7.10.0 — https://babeljs.io/blog/2020/05/25/7.10.0 Angular 10 RC 0 — https://github.com/angular/angular/releases/tag/10.0.0-rc.0 Vue 3 Beta 14 — https://github.com/vuejs/vue-next/releases/tag/v3.0.0-beta.14 Ember 3.18 — https://dev.to/emberjs/ember-3-18-released-5fgi Deno 1.0.3 — https://github.com/denoland/deno/releases/tag/v1.0.3 Плагин для разработки с Deno — https://plugins.jetbrains.com/plugin/14382-deno Майское обновление Windows 10 — https://blogs.windows.com/windowsexperience/2020/05/27/whats-new-in-the-windows-10-may-2020-update/ Security-релизы Ruby on Rails — https://weblog.rubyonrails.org/2020/5/18/Rails-5-2-4-3-and-6-0-3-1-have-been-released/ Laravel 7.13 — https://laravel-news.com/laravel-7-13-0 CakePHP 3.9.0 RC2 — https://bakery.cakephp.org/2020/05/24/cakephp_390RC2_released.html CakePHP 4.1.0 RC1 — https://bakery.cakephp.org/2020/05/31/cakephp_410RC1_released.html Nginx 1.19 — http://nginx.org/en/CHANGES Nginx Unit 1.18.0 — https://mailman.nginx.org/pipermail/unit/2020-May/000201.html SQLite 3.32.0 — https://www.sqlite.org/releaselog/3_32_0.html Обновление ChromeOS 83 — https://chromereleases.googleblog.com/2020/05/stable-channel-update-chrome-os.html FireFox Fenix 5.1.0 — https://github.com/mozilla-mobile/fenix/releases/tag/v5.1.0 Raspberry Pi OS — https://www.raspberrypi.org/blog/latest-raspberry-pi-os-update-may-2020/ Линус Торвальдс изменяет Intel с AMD — https://www.theregister.com/2020/05/24/linus_torvalds_adopts_amd_threadripper/ Новая Raspberry Pi 4 с 8 GB оперативной памяти — https://www.raspberrypi.org/blog/8gb-raspberry-pi-4-on-sale-now-at-75/ Расследование ситуации с malware Octopus Scanner — https://securitylab.github.com/research/octopus-scanner-malware-open-source-supply-chain Опрос разработчиков от stackoverflow 2020 — https://insights.stackoverflow.com/survey/2020 Слушайте на любимой платформе: RSS — radio.csssr.com/rss/news512.rss iTunes — podcasts.apple.com/us/podcast/id1370045815 SoundCloud — soundcloud.com/csssr/sets/512-news Spotify — open.spotify.com/show/5Hq6ToODwWvWQfKs5uZqSd Я.Музыка — music.yandex.ru/album/7040324/track/54795992 Пишите нам и читайте: Telegram—канал CSSSR: t.me/csssr Twitter CSSSR: twitter.com/csssr_dev Telegram ведущего: t.me/Vindizh Twitter ведущего: twitter.com/Vindizh

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CSSSR