#343: Chris Liquin, CEO of Cupcake, on CultureFi, Digital Self vs. Physical Self, and The Intersection of Finance & Culture

CryptoNews Podcast

Chris Liquin is CEO of Cupcake.com, the social layer of Solana. Chris has been investing in crypto since 2016 and has worked full-time in the space since 2021. Prior to Cupcake, Chris worked for Gary Vaynerchuck at Vayner3, a Fortune 500 Web3 consulting firm, as SVP of Strategy & Operations. During his time at V3, he led over $25M of work with brands like Budweiser, Red Bull, Coinbase, Johnny Walker, Crocs, and KFC as they explored the frontier of the internet. He holds an MBA from Chicago Booth, spent his non-crypto career at KPMG and Google Cloud, and lives in Chicago with his wife and their crazy cat named Bunny.
In this conversation, we discuss:
- What is CultureFi?
- The intersection of finance and culture
- The founding story of Cupcake
- Web3 vs Web2 engagement
- Stories from working with Gary V
- Onboarding Fortune 500 brands to web3
- Why celebrating culture is the future of crypto = CultureFi
- Digital self vs. physical self
- Fractionalizing assets
- Solana ecosystem
- The future of social media
Cupcake
Website: www.cupcake.com
X: @cupcakeprotocol
LinkedIn: Cupcake
Chris Liquin
X: @chrisliquin
LinkedIn: Chris Liquin

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