Jasmine Richards - Author and Founder, Storymix

Creatives across borders

In this episode of Creatives Across Borders, we sit down with Jasmine Richards, an accomplished author and founder of Storymix, to explore the fascinating world of book packaging. With nearly 20 years of experience in children's publishing, Jasmine takes us through her journey of building Storymix from the ground up, co-authoring the hit Aziza’s Secret Fairy Door series with Tola Okogwu, and navigating the challenges and triumphs of the industry.

Jasmine sheds light on the concept of book packaging, explains how intellectual property (IP) plays a crucial role in book optioning, and shares her approach to storytelling in today's diverse market. Whether you're a writer, publisher, or creative entrepreneur, this interview is packed with insights, valuable lessons, and Jasmine’s wealth of experience.

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1. Podcast Intro (00:00:00)

2. Episode brief (00:00:15)

3. About Jasmine Richards (00:01:26)

4. Jasmine the Author (00:02:44)

5. Jasmine, founder of Storymix (00:04:48)

6. Inspiration behind Storymix (00:05:59)

7. Balancing her role as an author and business owner (00:07:59)

8. Co-authoring a book series with Tola Okogwu (00:09:56)

9. Explaining how the UK book publishing industry works for newbies (00:15:19)

10. Publisher's impact on shaping a writer's idea (00:20:24)

11. Contractual terms and expectations for writers (00:23:55)

12. Factors behind the lengthy publishing process (00:28:04)

13. Advanced payment structure from publishers (00:29:16)

14. Storymix: difference with traditional publishers (00:31:55)

15. Storymix: IP licensing and Optioning explained (00:35:40)

16. Storymix: optioning its IP for indie producers (00:38:36)

17. Optioning example (00:40:41)

18. Storymix: working with writers and illustrators (00:42:11)

19. Storymix: Jasmine's industry experience as a factor (00:45:26)

20. Storymix: Finding inspiration for stories (00:47:05)

21. Career Highlights (00:50:27)

22. Influences (00:54:49)

23. The subject of representation and how it's impacted Storymix (00:56:44)

24. Work-life balance (01:03:00)

25. Self-development, mentorship and mentoring (01:05:38)

26. Current and future projects (01:09:59)

27. Contacting Jasmine to work with Storymix (01:13:35)

28. Tips for others (01:16:49)

29. Closing (01:18:52)

30. Outro (01:19:15)