The Secret to Trade Show Success with Jim Scatena

Creative Retail Talks with Clint O'Rear

Creative Industry legend, Jim Scatena, reveals the secret to trade show success and looks ahead at trade shows, supply chain management, and the need for innovation in the craft industry.

KEY TAKEAWAYS

• The real success of trade shows comes from focusing on networking and education
• Meetings between suppliers and retailers at trade shows are valuable, but it’s also valuable for suppliers to meet with digital content creators
• AFCI and NAMTA are combining to create a bigger, more educational trade show
• • Next one — Orlando in April — Art Materials World Featuring Creativation
• The craft industry overall is doing a great job of improving supply chain logistics and management
• The biggest weakness in the craft industry is the lack of innovation — there is a need for more newness
• Consumers are more likely to try and cross over into different types of arts and crafts than they used to be
• Listen to your consumer and be creative in meeting their needs
• Treat everybody with kindness, 1+1=3

SUGGESTED ACTIONS

• Come back and engage with the industry at the new combined trade show in April — Art Materials World Featuring Creativation
• Develop and promote new ideas to keep your sales and sales in the industry growing overall
• Meet the needs of consumers by listening to their needs.

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𝗝𝗜𝗠 𝗦𝗖𝗔𝗧𝗘𝗡𝗔 I’ve spent my entire career (since 1976) in the creative industries!

You can reach Jim at [e-mail] or on LinkedIn.

𝗖𝗟𝗜𝗡𝗧 𝗢’𝗥𝗘𝗔𝗥, president and owner of Creative Sales Consulting, has worked in the Retail industry since 2000. Clint and his team connect suppliers & retailers in the creative arts industries for stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products.

For more insightful conversations with leaders in the Arts & Crafts Retail industry visit CreativeRetailTalks.com.

If you'd like to be a guest on the podcast, reach out to Clint O’Rear at [e-mail].

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Music:

"Carpe Diem" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/