Inclusion in Marketing with Alexa Westerfield

Creative Retail Talks with Clint O'Rear

Everyone wants to be seen, and brands need to start taking steps to help everyone be seen by and feel included by the brand. Clint discusses inclusion in today's craft industry with Alexa Westerfield, Founder of Swell Creative Media.

KEY TAKEAWAYS

• It’s time to take a look at how we are serving a diverse base of consumers
• People want to be seen - we need representation of all races and walks of life
• It’s not just big initiatives - it’s also the little things like signage, packaging, projects where all consumers need to be represented
• Start with small steps and add to them
• Life principle from Frozen 2 - do the next right thing!
• It’s a process and will take time. It will be a learn as you go process.

SUGGESTED ACTIONS

• Start taking steps to review how you are serving a diverse base of consumers
• Think about who is being represented
• • In Social Media content
  • On packaging
  • On signage

You can reach Alexa Westerfield at swellcreativemedia.com or find her on Instagram at @swellcreative or LinkedIn at Alexa Westerfield.

If you'd like to be a guest on the podcast, reach out to Clint O’Rear at [email protected].

𝗔𝗟𝗘𝗫𝗔 𝗪𝗘𝗦𝗧𝗘𝗥𝗙𝗜𝗘𝗟𝗗 is a multi-faceted marketer, designer, and lifelong crafter. Professionally she’s worked for over 15 years with craft companies like Tulip, Aleene’s, Artbin, and DecoArt as a designer and marketing strategist guiding content campaigns, influencers, and retailer relationships. In addition, she’s created viral crafted content for her blog theswelldesigner.com and has produced short form video and creative content for brands like Darby Smart, Association for Creative industries, and Alt Summit. Her work has been featured on The Rachael Ray Show, Buzzfeed, Huffington Post, and Today.com.

𝗖𝗟𝗜𝗡𝗧 𝗢'𝗥𝗘𝗔𝗥, president and owner of Creative Sales Consulting (CreativeSales.biz), has worked in the Retail industry since 2000.

Learn how Clint and his team at Creative Sales Consulting connect suppliers & retailers in the creative arts industries to build stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products.

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Music:

"Carpe Diem" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/