Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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محتوای ارائه شده توسط Office of Leader and Culture Development, Office of Leader, and Culture Development. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Office of Leader and Culture Development, Office of Leader, and Culture Development یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Creating Us - Episode 76: Interview with Christabel Romine (ASU)
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محتوای ارائه شده توسط Office of Leader and Culture Development, Office of Leader, and Culture Development. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Office of Leader and Culture Development, Office of Leader, and Culture Development یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Join Shelbie and I as we begin our tour of Angelo State University. In this episode, we interview Christabel Romine, Director of the Lambs to Rams program.
Take a listen to learn more!
Comments\Questions? Let me know at Jason.Weber@ttu.edu
101 قسمت
Creating Us - Episode 76: Interview with Christabel Romine (ASU)
Creating Us - A podcast for Texas Tech University System Team Members
اشتراک گذاریManage episode 440291186 series 3600861
محتوای ارائه شده توسط Office of Leader and Culture Development, Office of Leader, and Culture Development. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Office of Leader and Culture Development, Office of Leader, and Culture Development یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Join Shelbie and I as we begin our tour of Angelo State University. In this episode, we interview Christabel Romine, Director of the Lambs to Rams program.
Take a listen to learn more!
Comments\Questions? Let me know at Jason.Weber@ttu.edu
101 قسمت
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Comments / Questions? Let me know at Jason.Weber@ttu.edu
Join Shelbie and I as we discuss Simple Truths 12 & 13. Comments/Questions? Let me know at Jason.Weber@ttu.edu
Join Josh Sills, Thomas Kay, and I as we discuss all things university coaching and student achievement. To learn more about TTU University Coaching, visit: https://www.depts.ttu.edu/ucsa/ Comments/Questions? Let me know at Jason.Weber@ttu.edu
Questions/Comments? Let me know at Jason.Weber@ttu.edu
Comments / Questions - or if you would like to join the Simple Truths of Leadership Playbook Book Study I am leading - let me know at Jason.Weber@ttu.edu
Comments / Questions? Let me know at Jason.Weber@ttu.edu
Comments or questions? Let me know at Jason.Weber@ttu.edu
Comments/Questions? Let me know at Jason.Weber@ttu.edu
Comments/Questions? Let me know at Jason.Weber@ttu.edu
Comments/Questions? Let me know at Jason.Weber@ttu.edu
Comments/Questions? Let me know at Jason.Weber@ttu.edu
This week we dive into Simple Truth #2. Comments/Questions? Let me know at Jason.Weber@ttu.edu
Join Shelbie and I as we spend some time talking leadership and respect with our President of Texas Tech University, Dr. Lawrence Schovanec. Comments/Questions? Let us know at Jason.Weber@ttu.edu
If you are interested in receiving weekly emails discussing the Simple Truths of Leadership, please email me at Jason.Weber@ttu.edu
Join us as we spend some time talking change and confidence with TTUHSC's own Liesl Wyett-Long. Comments/Questions? Let me know at Jason.Weber@ttu.edu
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