Personal Branding & Superhero Syndrome with Chris Ducker

Couch to $500K

#90 - Whether you want one or not you have a personal brand.

People want to follow and learn from other people online and even bigger brands “try” to act more like a person than a huge company.

In this podcast episode I chat with my buddy Chris Ducker about how to build, scale, and monetize a personal brand, whether you should name your brand after your name or something else, what to do when your name is common or already being used online, and how having a strong personal brand can help future proof your business.

We also discuss how to financially survive an economic downturn and get over your superhero syndrome (a.k.a. doing everything yourself and not hiring help).

Chapters / Timestamps

• 1:57 - Feeling at home on a stage
• 10:40 - Build a personal brand
• 28:19 - Scaling beyond yourself
• 31:20 - Monetizing your brand
• 37:42 - Surviving a downturn
• 45:59 - Superhero Syndrome
• 52:58 - Find Chris

Items Mentioned

• Virtual Staff Finder
• Virtual Freedom
• Chris Ducker
• Switchpod
• Patreon
• Rise of the Youpreneur