EP 87 | How to Provide Value in a Nurture Email without a Freebie

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients.

Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing.

If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies.

We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend.

In this episode you’ll hear:

• The significance of storytelling in Polynesian culture and its application in business​.
• How storytelling can enhance client relationships and community building​.
• The magic behind using emotion and real-life examples to spark action
• Simple, everyday ways to weave value into your content—without always needing a discount
• Misconceptions about storytelling in marketing
• Tips on using personal anecdotes and analogies to create deeper connections
• How to keep your email audience coming back for more, even when you’re not giving away stuff

MENTIONED IN THIS EPISODE:

🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins. Click the link to listen to the entire episode!

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

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