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EP 43 | Dealing with Hesitant Buyers? Try a Downsell
Manage episode 407691818 series 3495290
محتوای ارائه شده توسط Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy.
– Enter the mighty downsell offer.--
In this episode, we discuss the concept of downselling as a strategy to offer a more affordable solution to potential customers who may not be ready for your premium offer.
We’ll talk about how to identify the individuals who are ready for a downsell offerv(Hint: it’s not everyone!). We’ll also discuss the right time to offer a downsell so you can capitalize on the interest and engagement of your audience and “strike while the iron is hot.”
This strategic approach can help you convert warm leads into paying customers and boost your sales while also providing your ideal client with an entry-level opportunity to work with you when they aren’t quite ready for your premium offer.
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