What Do Video Game Playing Monkeys Have To Do With The Sunk Cost Fallacy?

Cool Weird Awesome with Brady Carlson

The sunk-cost fallacy - when we keep at something even when it’s really not worth it anymore, just because we’ve already put so much time or effort in - is a part of human nature. But new research shows it's also a part of the nature of - this is the best part - video game playing monkeys. Plus: our first story on world records of 2021. Meet the world's largest spam musubi!

Monkeys, Like Humans, Persist At Tasks They’ve Already Invested In—Even When They Don’t Succeed (Georgia State University)

The world’s largest spam musubi is not from Hawaii (KHON)

No sunk costs with our Patreon backers!