228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option.

If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve got some tips that will make it more effective for you!

Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more!

Listen to this Episode to Hear More About:

-> How to offer a paid VIP upgrade, even when your event ticket is FREE!

-> Suzi’s tip for adding a VIP option to a Summit.

-> How to use your VIP revenue to fund your advertising.

-> The one thing every VIP offer MUST have to succeed (and it may not be what you think!).

-> More than 15 things you can EASILY add to your VIP option to make it irresistible.

-> Why people who upgrade to VIP are more likely to buy your NEXT offer.

-> How to get next level engagement from your VIPs (and why that matters).

-> The Cialdini Principle that every successful VIP upgrade is based on.

-> The MOST important time to offer the VIP upgrade.

-> Plus so much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Discounted Copy of “Influence: The Psychology of Persuasion” by Robert Cialdini

-> Episode 66 - Turning Content into Sales With “The Problem Solution Dance”

-> Episode 11 - The Step 2 Secret

-> Episode 202 - The “Features” Trap - Why You Need to Focus on Features vs Benefits to Get More Sales

-> Episode 206 - The 16 Essential Elements of a High Converting Sales Page

-> Melanie Campbell - Confidently Peri