How To Train Content Marketers at Scale

Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:17: Elsie’s roles and what it means for onboarding
• 00:37: What are some of the strategies we use to scale our training?
• 2:08: The benefits of open-source knowledge
• 3:28: Hiring in cohorts
• 4:00: The controversial “test” project
• 5:58: How to hire and train remote teams
• 7:01: The advantages of bringing in other managers, mentors early on
• 8:14: Ideal length of training period
• 8:57: Integrating new hires with clients
• 9:32: Are probation periods necessary?
• 10:39: How to apply training to different paces of learning
• 12:02: How often do we evolve/update our processes?
• 13:08: The importance of noting expectations
• 13:56: How to track performance of new hires, determine fit
• 15:59: As an applicant, learning about your company matters
• 17:36: What we’ve learned in training/onboarding after growth
• 20:55: SiegeLearn discount, use code "ELSIE25" (Limited quantities available)

Show Links:

• Siege Media is hiring!
• Enroll in SiegeLearn
• Follow Elsie on LinkedIn
• Follow Drew on Twitter
• Send us an email