How To Get Executive Buy-in for SEO

Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom
• 00:51: Important pre-executive pitch steps to ensure it’s received well
• 6:23: What to do in your first 30 days at an organization
• 9:27: How to execute a pitch to your executive team
• 12:14: Scale-back on projections, keep it realistic
• 15:01: How to deal with push back, unrealistic time expectations
• 17:29: Common mistakes when failing to get buy-in
• 20:12: How to execute after making the pitch
• 24:17: How to overcome obstacles within an organization
• 26:24: Is SEO education necessary pre-pitch?
• 29:00: Final tips, tactics, and recommendations
• 32:18: Using domain authority to give time expectations

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