How Quality Grew Launch That to $86M in Traffic Value w/ David Palombo

Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com, Retireguide.com, Drugwatch.com, Annuity.org, Consumernotice.org
• 1:39: Launch That’s content creation process with E-A-T in mind
• 5:53: Balancing high-quality content and scale for content creators
• 8:09: How to separate ownership, performance across team members
• 9:10: Procuring experts for content review
• 14:26: How to motivate link builders
• 17:52: The difficulty of generating links, shift towards passive links
• 18:27: The biggest motivators for content creators
• 20:53: Annuity.org’ link-building element, “Cite Us” and its benefits
• 23:14: Why authority is key for passive links
• 24:55: How Launch That uses feedback CTAs
• 30:07: What lift or data does “Cited Research Articles” show?
• 32:35: Breakdown of David’s team, what “lateral roles” means
• 36:09: The ideal process for writers
• 38:31: What is Launch That excited about?

Show Links:

• Learn more about Launch That
• Follow David on Twitter
• Follow Ross on Twitter
• Send us an email