Prioritising Values Over Value - How purpose is driving consumer decisions

Consumer Focus with Martin Newman

Martin welcomes his panelists from the public, Marie-Clare, Leila, and Dave to find out how they are feeling about their personal economies as we come out of the holiday season and into the new year. The focus of the podcast is how purpose and values are driving brands to develop their businesses and using this set of brand values and social responsibility to encourage consumers to spend their money with them over competitors.