Nick Wilsdon: Data Portability and its role in Search

Connecting the Digital Dots

Martha interviews SEO expert, Nick Wilsdon, Search Product Owner from Vodafone. Nick shares how he is seeing the search landscape change and how data will be the foundation for companies moving forward as the customer experience becomes fractured. Finally, they have a conversation about Amazon and how they are disrupting the ecosystem. "Schema is going to take a much wider usage really, I think across websites, across all information – it is now information management technique, categorization technique. " - Nick Wilsdon