Tomorrow's Commerce with VML's Hugh Fletcher and Naji El-Arifi

Commerce Confidential - APAC Edition

Step into the future with Commerce Confidential - APAC Edition, hosted by VML's Regional Commerce Director, Aadit Bimbhet.

In our inaugural episode, we're joined by Hugh Fletcher, Global Thought Leadership Lead, and Naji El-Arifi, Head of Innovation at VML Enterprise Solutions, as we dive into the insights and trends that make our 7th edition of Tomorrow's Commerce report.

From the rise of AI to the power of social conversion, the new brand order led by Gen Z and the growing importance of creative commerce and sustainability, we examine how these trends are shaping consumer preferences and brand strategies in the APAC region.

Download Tomorrow's Commerce report here.

Find us on LinkedIn:

• Aadit Bimbhet
• Naji El-Arifi
• Hugh Fletcher

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML