Oded Netzer: Text Mining Social Media for Consumer Insights

Columbia Ideas at Work

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Hark | 8 | The Queen's English 30:00

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Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…

12 سال پیش 15:12

MP3•خانه قسمت

Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

13 قسمت

#Business #Columbia Business School #Columbia Ideas At Work

Oded Netzer: Text Mining Social Media for Consumer Insights

Columbia Ideas at Work

published 12 سال پیش

اشتراک گذاری

MP3•خانه قسمت

Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

13 قسمت

#Business #Columbia Business School #Columbia Ideas At Work

همه قسمت ها

1
Nachum Sicherman on the "Ostrich Effect" 1:01

۹ years پیش1:01

1:01

On Bloomberg Radio, Professor Nachum Sicherman discusses his research on the “ostrich effect:” the tendency of investors to avoid looking at their portfolios when markets are down.

1
Katherine Phillips — Get Along or Get to Work? 2:44

11 years پیش2:44

2:44

Professor Katherine Phillips discusses her recent findings that diverse teams focus less on getting along and more on getting to work, and the implications for organizations. Read the full story here .

1
Eric Johnson: Choosing Health — and Wealth 4:45

11 years پیش4:45

4:45

Professor Eric Johnson discusses how better choice architecture could help Americans make wiser choices on the new Affordable Care Act insurance exchanges.

1
Geoffrey Heal: Uncertainty, Risk, and Climate Change 17:12

12 years پیش17:12

17:12

Professor Geoffrey Heal discusses how new approaches to risk assessment in the face of climate change can help decision makers negotiate the uncertain future. Read more: http://www4.gsb.columbia.edu/ideasatwork/feature/7233822

1
Oded Netzer: Text Mining Social Media for Consumer Insights 15:12

12 years پیش15:12

15:12

Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

1
Marcelo Olivares: Data Transforms Operations Research 2:33

12 years پیش2:33

2:33

Professor Marcelo Olivares discusses how a flood of data is changing the way that researchers help businesses fine-tune their operations and increase efficiency.

1
Ilyana Kuziemko: Studying Inequality in America 2:27

12 years پیش2:27

2:27

Professor Ilyana Kuziemko discusses how questions raised by the 2010 mid-term elections spurred her latest study about people’s aversion to last place. Read the Columbia Ideas at Work article: http://bit.ly/kuziemko

1
Urooj Khan: Accounting and Systemic Risk in Financial Institutions 2:50

12 years پیش2:50

2:50

Professor Urooj Khan discusses the important role of accounting in assessing systemic risk.

1
Suresh Sundaresan: Capital, Creditors, and Systemic Risk 3:06

12 years پیش3:06

3:06

Professor Suresh Sundaresan discusses the role of credit and creditors in the financial crisis, and the significance of his research in exploring the roots of systemic risk. Read the Columbia Ideas at Work article: http://bit.ly/sundaresan

1
Leonard Lee: When Shopper Marketing Backfires 3:32

12 years پیش3:32

3:32

Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief: http://bit.ly/lee-ideas

1
Brett Gordon: Political Advertising and the Electoral College 4:39

12 years پیش4:39

4:39

Professor Brett Gordon discusses how the elimination of the electoral college could shift spending on political advertising during presidential campaigns — and how that could impact election results. Read the story: http://bit.ly/brett-gordon

1
Daniel Ames: Decision Making and Negotiation 3:40

13 years پیش3:40

3:40

Professor Daniel Ames discusses Columbia Business School’s Decision Making and Negotiation Cross-Disciplinary Area, and why the best decision makers and dealmakers aren’t mere problem solvers. Read the story: http://bit.ly/ames-ideas

1
Eric Johnson: Behavioral Economics and Time Preference 3:14

13 years پیش3:14

3:14

Professor Eric Johnson explains time preferences and present bias, and how these behavioral phenomena affect the choices we make. Read the story: http://bit.ly/first-in-trouble

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