The Data-Driven Acquisitions Playbook: Tracking and Optimizing Performance

Collective Clicks: Digital Marketing for Real Estate Investors

Ever wonder what really separates the good acquisitions teams from the great ones? Skip the corporate BS - this is a raw, unfiltered look under the hood of a 7-figure wholesaling business that's cracked the code. Aaron and Chris pull back the curtain and take you inside their high-octane acquisitions process. From lightning-fast speed to lead to stress testing sellers before making offers. From brutal call audits to instilling the right obsessive mindset.

You'll hear surprising truths about when to make offers (and when not to), the real role of lead managers, and how they use a simple "people analyzer" to weed out the wrong fits. If you want an unglamorous, straight-shooting masterclass on building a killer acquisitions team from two guys actually doing it, this is for you. No frills, just firepower for taking your acquisitions game to a whole new level.
00:00:00 - Introduction
00:01:47 - Measuring Performance of Acquisitions
00:06:18 - People Analyzer and Scorecard
00:10:34 - Contracts per Week Target
00:13:52 - Speed to Lead
00:19:03 - Lead Qualification Process
00:23:29 - Making Offers vs. Not Making Offers
00:26:57 - Role of Lead Managers
00:32:30 - Qualifying Leads on Price
00:36:18 - Stress Testing for the Close
00:39:11 - Importance of Training and Role Play
00:43:04 - Mindset and Core Values

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