Content Supply Chain Revolution: Speed and Efficiency

Cognizant Netcentric Podcast

Cognizant Netcentric helped a global recreational vehicle leader overhaul their content supply chain to meet growing content demands. The client struggled with inefficient workflows, limited visibility, and slow asset approvals across disconnected systems. The solution expanded and integrated Adobe Workfront with Adobe Experience Manager Assets to automate workflows and centralize asset management. This included asset cleanup, metadata updates, improved tagging, and a governance model. Expected outcomes include faster asset creation and delivery, improved productivity, reduced duplication, and better collaboration, allowing the client to scale content operations effectively.