Q&A - How To Land Your First Ghostwriting Client

Coffee With Cole: The Digital Writing Podcast

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Q&A - How To Land Your First Ghostwriting Client

In this episode, I share essential strategies for building a successful ghostwriting and online writing business, even if you're just starting out. I cover how to identify the most lucrative niches, pitch effectively, and handle price negotiations with confidence. You'll learn how to secure high-paying clients by addressing their business problems and leveraging your personal network. I also discuss when to offer free services to build authority and when to charge premium rates. This episode is packed with actionable insights for aspiring ghostwriters, email marketers, and online content creators looking to succeed in the growing and changing digital writing landscape.

(00:00) Intro
(00:23) “How do you help someone afford your services when they can’t, but you really want to work with them?”
(05:33) “How to find clients and find the best ones for your niche?”
(09:51) “What’s the best type of content to increase inbound?”
(10:57) “How do you effectively pitch yourself to potential ghostwriting clients when you have no prior experience in the field?”
(14:39) “Where is the best place to find the first customer I can write to with a DM if I don’t have an email list?”
(16:15) “How long should you offer free services to build authority until you can position yourself as a premium paid service?”
(19:09) “What metrics should be used to show that the ghostwriting services provided value to the client?”
(22:11) “What if I want to sell digital products instead as a writer? How do I generate sustainable traffic to make an income?”

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