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Brand Identity | S5E9
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محتوای ارائه شده توسط iMay Media and IMay Media. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط iMay Media and IMay Media یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Consistency is key. In your messaging, your quality, your pricing. All of these (and more) add up to how you’re perceived by your clients. To the reputation that precedes you when a photo of your work or the name of your company enters a room. That’s your brand, y’all. It’s, like, important and stuff.
Lisa and Garrison have worked long and hard to build their brands, and learned plenty of lessons from their failures and successes along the way.
Points of interest include: having a brand book/style guide, how your brand shows up in your work, selective partnerships and when to be picky – and a special appearance by The Chaise Lounge host and iMay Media’s own Nick May!
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