Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |

CMO Confidential

A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why you should pay attention to what nerds do on weekends.

CMO Secrets: Why Synthetic AI Influencers Are Changing Marketing. John Davids, founder and CEO of influicity, joins Mike Linton to explore the evolving world of synthetic AI influencers and their impact on marketing strategies.

Tune in to hear insights on:

• The definition and growth of synthetic influencers

• How brands can leverage AI-powered characters

• Pros and cons of creating synthetic influencers

• Personalization at scale using AI technology

• The future of brand mascots and virtual personalities

John shares his expertise on community building, influencer marketing, and the potential of AI in creating engaging brand experiences. Learn why synthetic influencers could be the next frontier in marketing and how they compare to traditional mascots and celebrities.

Discover the challenges and opportunities facing CMOs as they navigate this innovative marketing landscape. Whether you're a seasoned marketer or a curious business professional, this episode offers valuable insights into the future of brand-consumer interactions.

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CHAPTERS:

00:00 - Intro

01:00 - John Davids Returns

01:55 - Understanding Community

06:24 - Defining Synthetic Influencers

13:43 - Personalization at Scale Strategies

19:00 - Cartoon Characters vs. Virtual Influencers

22:13 - AI Bots as Your Best Customers

25:00 - Exploring the Final Frontier

25:37 - Closing Thoughts and Last Question

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