In Search of Thock: The Quest for the Perfect Keyboard

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“Clicky,” “Clacky,” and “Poppy” may sound like the latest cereal elves but they’re actually ways to describe the sounds of typing on a mechanical keyboard. What started as a niche hobby blew up during the pandemic, with a huge influx of creators posting tutorials, reviews, and soothing ASMR videos on social media. Many hobbyists are so enthusiastic about achieving the perfect sound, feel and response from their personal keyboards that they design and build their own, sometimes spending hundreds of dollars on custom parts.

Lately though, the industry has been hitting some serious roadblocks. In this episode Morgan examines how the mechanical keyboard craze took off, and why it may now be starting to fade. We’ll hear from creators about how tariffs and the end of the de minimis rule are affecting everyone — from consumers to indie designers, to content creators.

Guests:

Frank Lee, keyboard streamer and organizer of KeebLife

Hipyo Tech, YouTube creator

Betty Van, YouTube creator

Further reading/listening:

The Twitch streamer behind Tfue’s custom $3,500 mechanical keyboard — Nick Statt, The Verge

Looming tariffs are making it extra hard to be a tech geek — Scharon Harding, Ars Technica

Read the transcript here

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Credits:

This episode was reported and hosted by Morgan Sung. Our Producer is Maya Cueva. Chris Egusa is our Senior Editor. Additional editing by Chris Hambrick. Jen Chien is KQED’s Director of Podcasts, and also helps edit the show. Sound design by Chris Egusa. Original music, including our theme song, by Chris Egusa. Additional music from APM. Audio Engineering by Brendan Willard and Brian Douglas. Audience engagement support from Maha Sanad. Katie Sprenger is our Podcast Operations Manager. Ethan Toven-Lindsey is our Editor in Chief.

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