The Truth About Differentiating Yourself (Marketing Myths)

ClearBrand Marketing Podcast

If I can just differentiate myself, I can change the world.
It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success.
It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth?
This week, Alexander Toth dispels the myths behind the idea of differentiation. You’ll learn about:

• Why well-known experts shouldn’t be emphasizing the importance of differentiation
• The shortcomings of differentiation as a strategy for growth
• How big brands find success without true differentiation

If differentiation isn’t the driving factor behind sales, what is? Find out in the latest episode of our podcast.
Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
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