Breaking Oasis (Featuring Dylan White)

Clang: The Podcast

Dylan White, an internationally acclaimed music plugger, talks to Smiley and Pete about his experiences in the music industry, including his role as the man who broke Oasis onto the radio! He discusses the pressure and challenges of getting records on the radio in the 90s as well as the intense competition between Oasis and Blur. Dylan also shares some amusing anecdotes, including encounters with both Gallaghers, as well as Robbie Williams and Joe Strummer. In this conversation, Dylan White shares stories from his time as a music plugger, including his experiences with Oasis and other iconic bands. He discusses the challenges of promoting music in the pre-digital era, such as physically delivering CDs to radio stations and dealing with miscommunications. Dylan also talks about his transition from being a music plugger to a singer-songwriter, and his collaboration with Smiley on his album. The conversation touches on various topics, including the power dynamics in the music industry, the role of radio in promoting artists, and memorable moments with musicians like Joe Strummer.
Takeaways
•Dylan White broke Oasis on the radio.
•There was intense competition between Oasis and Blur during the Britpop era.
•Getting records on the radio involved intense pressure and constant promotion.
•Dylan shares amusing anecdotes about his encounters with Liam and Noel Gallagher as well as Robbie Williams. Promoting music in the pre-digital era involved physically delivering CDs to radio stations and dealing with miscommunications.
•The power dynamics in the music industry can be complex, with pluggers often having to navigate relationships and negotiate airplay for their artists.
•Radio played a crucial role in promoting artists, and getting a song played on a popular radio station could significantly impact an artist's success.
•Dylan White transitioned from being a music plugger to a singer-songwriter, and he has released his own album with the help of Smiley.
•The conversation highlights memorable moments with musicians like Joe Strummer and the challenges and successes of promoting music.

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