CBN Friday Special丨Is C-beauty brands getting a facelift amid consumer backlash of Japanese imports?

China Business Now

Chinese consumer sentiment towards Japanese products, notably cosmetics, is undergoing a dramatic shift recently due to rising safety concerns.

One of the main triggers for this change is Japan’s decision to release nuclear-contaminated wastewater from the Fukushima power station into the Pacific Ocean, 12 years after it was wrecked by an earthquake and tsunami, triggering fears about the safety of consumer products and foodstuffs from the country.

Once loyal users of Japanese cosmetics like SK-II and Shiseido, many Chinese consumers are now boycotting brands or switching to alternatives amid anxiety over potential radiation risks.

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