Beware of Black Friday sales FOMO - Consumer NZ

Checkpoint

The American tradition of Thanksgiving sales is now well embedded in New Zealand retail culture, but Consumer said people should be wary of pressure tactics particularly used online, like a countdown clock, subscription traps or claims there's only one left. Some banks have also sent out alerts to remind customers to be wary of using the CVV number on the back of their credit cards. An OECD study published in October, found 9 out of 10 shoppers have been affected by "dark commercial patterns" or manipulative tactics. Consumer NZ Communications and Campaigns Adviser Abby Damen spoke to Lisa Owen.