Ep. 3 | Rebranding an Icon: Carnegie Hall

Changing Arts with Tom O'Connor

Tom talks with Sara Villagio, Chief Marketing Officer of New York City's Carnegie Hall, about the company's recent rebrand, virtual programming during the pandemic, and how change is introduced in large, storied institutions. Read more about the Carnegie Hall rebrand on their website here. Carnegie Hall's Weill Music Institute is also referenced several times in this conversation, and more information can be found here.

For more on Tom O'Connor Consulting Group, visit www.tomocgroup.com.