Mzamo Masito: Leading with Values at Google Africa

Change Africa Podcast

In this season's finale, Dr. Mzamo Masito, Chief Marketing Officer at Google Africa, engages in a captivating and insightful dialogue that transcends the professional realm, delving into the profound interplay of personal philosophy, career trajectory, and transformative technological advancements in Africa.

Masito's narrative begins with a reflective journey into his formative years and the philosophical underpinnings that shaped his approach to life and work. He credits his success to mentors and a deep-seated belief in integrity, competence, and consistency. These principles not only defined his framework of winning but also infused his professional life with a distinctive character.

Remarkably, Masito challenges conventional corporate norms, embracing his unique identity and advocating for freedom in its multifaceted forms. This mindset stems from his experiences growing up under apartheid, instilling in him a profound understanding of freedom's value and the necessity of financial independence to speak truth to power.

His professional journey, marked by rapid ascension in the corporate world, is attributed to a combination of hard work, strategic thinking, and the fortification of foundational qualities through therapy and self-awareness. Masito emphasizes the importance of mental health, particularly for African men, advocating for a shift in perception towards therapy and vulnerability.

At Google, Masito's mandate aligns with the company's mission to organize the world's information and make it universally accessible and useful. He passionately discusses Google's initiatives in Africa, focusing on democratizing opportunity and leveraging technology for sustainable development. These efforts encompass a wide range of projects, from agriculture and health to education and data consolidation, all aimed at empowering the African continent.

Masito's vision for the future is deeply rooted in his values of freedom, respect, and Ubuntu ("I am because we are"). He aspires to foster opportunities for others, ensuring that freedom is accompanied by tangible prospects for growth and advancement. This altruistic goal, coupled with his commitment to promoting communal values and competence, shapes his outlook on life and work.

The episode concludes with a heartfelt expression of gratitude and a reaffirmation of Masito's commitment to facilitating positive change in Africa. His journey is imbued with personal struggles, triumphs, and a relentless pursuit of meaningful impact.

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