IAM2181 - Emphasizing the Importance of Identifying Target Markets for Effective Marketing

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Gresham Harkless provides a brief history of his digital marketing company and explains how networking helped him realize the potential of his skills in web design and marketing. Gresham emphasizes the importance of identifying target markets for effective marketing and provides an overview of Search Engine Optimization and its significance for online visibility. Gresham highlights the necessity of having a mobile-friendly website and the role of social media platforms like Twitter and Facebook in business communication and marketing.

Gresham’s primary website (where you can find links to all of his services and resources).

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Business Pillar: Visibility

Episode Link: This is a talk from 2017 for a group called 100 Entrepreneurs Project

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