IAM2184 - The Three Main Questions to Ask, for Effective Content Creation

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Gresham Harkless identifies the target audience and the importance of knowing where to connect with them. Gresham explains the three main questions for effective content creation, likening it to baking, and discusses balancing personal vs. business-focused content in social media. Gresham covers the need for visibility and thought leadership through content creation, and establishing authority and credibility in business relationships. He explains content re-purposing and its effectiveness in maximizing reach across platforms.

Gresham’s primary website (where you can find links to all of his services and resources).

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