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139: Position yourself as the ideal candidate with this Steve Jobs marketing tip
Manage episode 505122965 series 3495117
محتوای ارائه شده توسط Sarah Doody and Sarah Doody from Career Strategy Lab. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sarah Doody and Sarah Doody from Career Strategy Lab یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Apple's iconic marketing helps it stand out because it emphasizes it's benefits, not just features. Instead of just listing every feature of it's products, Apple leans into the benefits. And this tactic, is also how you can stand out as a candidate in your job search.
In this episode, we'll use resume examples to show how you can highlight your benefits, and not just your responsibilities and features. .
What You’ll Learn in This Episode:
✔️ Why listing responsibilities makes your resume blend in (not stand out)
✔️ How to turn “feature” statements into compelling benefit-driven bullets
✔️ The marketing lesson Sarah borrowed from Steve Jobs
✔️ Real before-and-after examples from UX candidates
✔️ Why identifying and believing your own value is step #1
✔️ How to infuse your unique benefits across every career “touchpoint”
Timestamps:
00:40 The Importance of Focusing Beyond Responsibilities
02:35 Understanding the Product of You
04:32 Communicating Benefits Over Features
05:43 Real-World Examples of Benefit-Focused Statements
09:10 Becoming a Benefit-Focused Candidate
18:52 Recap and Final Thoughts
21:16 Conclusion and Additional Resources
22:04 Special Message for Job Seekers
🎬 Watch our free UX Job Search Workshop and learn how to stand out in 2025
👉 Join Career Strategy Lab, a UX job search accelerator for UX and Product people.
👋 Say hi and follow our host, Sarah Doody, on LinkedIn, Instagram, and YouTube.
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