Sean Rugless - Multicultural Marketing - Part 1

Career Club Live with Bob Goodwin

Get ready to embark on a journey into multicultural marketing with Sean Ruglis, founder and president of the Catalyst Group. A seasoned expert in the field, Sean will share his wealth of knowledge and experiences from cutting his teeth in branding at Procter & Gamble to crafting his unique approach with his own strategic consulting firm. We'll examine how he utilizes these varied experiences to help clients enhance their personal branding.
Ever wondered how reaching out to different markets can have a significant impact on your brand's growth? Sean will enlighten us about the potential growth opportunities when brands effectively communicate with diverse markets. We'll gain some insightful strategies on how to balance brand proposition across different segments without alienating core consumers. There's way more to multicultural marketing than just being a diversity initiative, so join us as we explore these fascinating concepts and discover how they can drive your brand growth.

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1. Unpacking Multicultural Marketing (00:00:00)

2. Understanding Multicultural Marketing (00:08:58)

3. Understanding Nuances for Effective Marketing (00:23:19)