Under The Influence: Using Influencers to Drive Cannabis Brand Success

Cannabis Business Confidential

Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity.

Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry experts: Lauren Mundell, founder of cannabis influencer marketing agency Hi-Curious; Aaron Rosenbluth, our Director of Content; and SJ Gingras, Social Media Manager and the personality behind ‘the Ouid Fairy.’ Together, they explain what it takes to build authentic connections in the influencer space to drive cannabis brand success.