Analyzing and Interpreting Validation Data for Business Ideas

Café Digital

This episode provides detailed guidance on how to analyze and interpret validation data for business ideas. It explores the importance of measuring key metrics such as customer acquisition cost, conversion rate, engagement metrics, net promoter score (NPS) and abandonment rate. Inexpensive tools for collecting and analyzing data are also presented, including Google Analytics, Google Forms, Hotjar, Trello and Airtable. The article also explores the differences between qualitative and quantitative data, emphasizing the importance of combining both types of data to gain a complete picture. Finally, a framework for making data-driven decisions about whether to pivot, persevere or abandon a business idea is provided.