Dima Pinchuk: Mobiles Games, Marketing & Emerging Trends in the Industry

ByteAction

In this episode, I'm speaking with Dima Pinchuk, the former VP of Marketing at SocialPoint studio in Barcelona and the ex-Global Marketing Director at Wargaming. Dima joined Wargaming when it was a small studio of just 60 people and experienced firsthand its remarkable transformation into the global gaming powerhouse it is today. We delve into the challenges of Marketing in games, the strategies behind successful game launches, and the importance of building trust within a team. Dima also shares his experiences at PokerStars and SocialPoint, and we explore the future of marketing in the video game industry. Hope you’ll enjoy this! 0.00 - 3:00 Where did you grow up? 3:00 - 5:00 Did you always know you’re going to work in video games? 5:00 - 8:00 Witnessing the Wargaming transformation 8:00 - 14:00 Wargaming’s marketing strategy 14:00 - 16:00 Growth & struggles 16:00 - 20:00 What do companies get wrong in marketing when launching a game? 20:00 - 24:00 Monetization 24:00 - 25.00 Do you need a lot of investment in order to launch the game successfully? 25.00 - 26:00 Premium games 26.00 - 28.00 PokerStars 28.00 - 30.00 Moving to Barcelona 30.00 - 33.00 Covid 33.00 - 42.00 SocialPoint 42.00 - 46.00 How to build a great team? 46.00 - 48.00 Common denominator that all great companies have 48.00 - 52.00 The future of video games 52.00 - 54.00 - Your personal future