SE01E024 - Reinventing Senior Living for the Middle Class | With Matt Thornhill

But First, Principles!

Cozy Home Community is building what no one else is: affordable, community-driven housing for middle-income seniors. Think 1200 sq ft homes, a shared community house, and purpose-driven living—all without the price tag of traditional senior communities.

🔍 Ignored Market = Biggest Opportunity
Matt helped brands like Walmart and Google see the $8 trillion power of the 50+ market. Now, he’s solving their housing crisis—proving again that serving the overlooked is the smartest play in business.

💡 Vision over Obstacles
A serial entrepreneur with 25+ years of lessons (and failures), Matt knows success isn’t about perfection—it’s about resilience and relentless clarity. If you want to change the system, build your vision and find partners who believe in it.

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Colin and the But First, Principles team.

Connect with Colin Davis on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website here: http://www.firstprinciplescoaching.com/

Listen to But First, Principles! on these podcast platforms:
Spotify: https://open.spotify.com/show/5lfyftqBqzqQOfv9QgrvZa
Apple Podcasts:
Amazon Podcasts: https://podcasts.apple.com/us/podcast/but-first-principles/id1793156303https://music.amazon.com/podcasts/6eb3cb0e-000d-4774-a0df-9cdf8b39089b/but-first-principles

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But First, Principles with Colin Davis is a podcast for leaders, entrepreneurs, and curious minds who want to dig deeper into how things really work. Each episode explores a timeless principle or mental model that drives exceptional decision-making, leadership clarity, and strategic thinking. With guests from business, tech, academia, and beyond, Colin helps listeners peel back the noise and return to what really matters: the principles that stand the test of time.