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محتوای ارائه شده توسط Jon Reed. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Jon Reed یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect
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محتوای ارائه شده توسط Jon Reed. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Jon Reed یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterprise Architects - and, I think, for good reason. Effective AI is probably not possible for enterprises without the right data platform and Enterprise Architect approach. I think you'll agree that hearing so many articulate real world questions from the audience made this podcast a standout, and I'll look to do that again this year where possible. And, of course, we covered AI also - that topic always finds its way in. EDITING NOTE: This podcast was recorded and produced by the ASUG Talks team, and initially released on the ASUG Talks platform. The podcast was (very) lightly edited by ASUG Talks for listening clarity. The only difference between this version and the ASUG Talks version are the differences in musical intro (which I don't do) and my outro.
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229 قسمت
Manage episode 465704638 series 2831136
محتوای ارائه شده توسط Jon Reed. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Jon Reed یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterprise Architects - and, I think, for good reason. Effective AI is probably not possible for enterprises without the right data platform and Enterprise Architect approach. I think you'll agree that hearing so many articulate real world questions from the audience made this podcast a standout, and I'll look to do that again this year where possible. And, of course, we covered AI also - that topic always finds its way in. EDITING NOTE: This podcast was recorded and produced by the ASUG Talks team, and initially released on the ASUG Talks platform. The podcast was (very) lightly edited by ASUG Talks for listening clarity. The only difference between this version and the ASUG Talks version are the differences in musical intro (which I don't do) and my outro.
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Busting the omnichannel - enterprise hacks and chats

In a time-honored Sapphire 2025 tradition, I located an empty hallway and commandeered a couple of chairs to debrief on what we heard in Orlando. This time, with a new guest, Conor Riordan, Chair at UKISUG. Riordan brings a fascinating perspective to this conference review, as he's had a deep career in SAP IT leadership before moving over to the business side - and that's the gap that SAP (and all of us, really) still need to fully bridge. How well did SAP do? How did SAP's AI announcements stack up with UKISUG member data and priorities? Does Riordan agree with my take on the importance of public cloud ERP (formerly S/4HANA public cloud edition?). Are customers getting what they need to migrate and modernize? Is SAP's innovation strategy resonating? What has Riordan's team learned from their own dialogue with SAP? These are just some of the key topics we hit on, before we escaped to pack for the return.…
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Busting the omnichannel - enterprise hacks and chats

For SAP Sapphire 2025 opening keynote, we took the old school retro chat backchannel, and turned it into a public watch party. I invited special guest commentators Bonnie Tinder and Josh Greenbaum, and it seemed to go pretty well. So for this podcast version, you can hear our pre-game keynote expectations, and then a post-game keynote wrap to see how it stacked up (the replay of most of the keynote commentary is also available on Jon Reed's LinkedIn stream). Many of the issues raised are ongoing topics to keep an eye on. If you haven't seen the keynote yet, you can still catch free on-demand replays on the SAP Virtual event site (just search on SAP Virtual Events and it will come up).…
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Busting the omnichannel - enterprise hacks and chats

1 Enterprise month in review - HR tech and PR detox edition 1:15:03
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Yep, it's time for another Enterprise month in review. Join us live as Jon Reed and Brian Sommer issue their enterprise picks and pans. Our special guest on the virtual couch will be HR tech PR maven Jeanne Achille, who will help us sort through vendor hype and PR gotchas and chime in on the top HR tech stories. As always, bring your snarkiest/savviest comments and questions... Note: all my podcasts are free, with no sponsors and no ads etc. If you like this unfiltered approach to enterprise content, consider giving me a nice review or rating to help others discover. Thanks.…
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Busting the omnichannel - enterprise hacks and chats

With SAP Sapphire and the ASUG Annual Conference right around the corner, Jon Reed reconvened with analyst Josh Greenbaum and ASUG CEO Geoff Scott for a two part podcast. Part one: a review of SAP's ambitious Business Data Cloud announcement, what we've learned since the launch news, and the open questions heading into Orlando. Then we shift into a discussion of why so many customers have brought up the need for cloud/modernization business cases - and ways to bridge that vexing/persistent IT/business gap. We discuss the customer feedback we've received so far, and Greenbaum and Reed share their plans for an ASUG workshop on this topic in May, and why we think this issue is gaining momentum. Listeners are encouraged to chime in on how this lines up with their SAP migration plans/questions/concerns, and what other resources and discussions they want to see on this topic.…
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Busting the omnichannel - enterprise hacks and chats

1 Workshopping AI and human creativity - an impassioned reboot with Thomas Wieberneit 1:15:10
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Yes, it's time to revisit my take on AI and human creativity, with trusted foil Thomas Wieberneit, who has plenty of insights and an ability to push my arguments. I'll have some fresh slides and fresh thinking on this topic, hot takes, and make a case for why enterprises are drastically underestimating the need for human creativity, and where AI does fit in - including pros and cons of various enterprise use cases. Bring your sharpest ideas... And note: the slides are not necessary to enjoy this audio content, but if you want to see the slides, you can catch the video replay at https://www.youtube.com/watch?v=6eEcZ-6Ksbw.…
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Busting the omnichannel - enterprise hacks and chats

Active Inference AI is not necessarily in conflict with LLMs, but Active Inference is definitely a different approach - one that challenges AI assumptions and opens up new thinking. It's been almost six months since Denise Holt shook up Constellation's Connected Enterprise event with a keynote on how Active Inference AI is changing the field. Since then, much has happened. In this audio-only podcast, Jon Reed gets the latest from Denise Holt, including upcoming Active Inference and Spatial Web milestones, and why the latter may prove crucial for grounding AI in world models. We also cover the educational coursework Holt has launched, and how listeners can learn more.…
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Busting the omnichannel - enterprise hacks and chats

1 Enterprise month in review - SaaS vs AI agents, and our top picks and bricks 1:14:31
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Yep, it's time - Brian Sommer and Jon Reed are back with the high and lows of the enterprise month, and your own salty commentary. Let's do this! Note - this is the first show of the year so there is a lot to cover, including a research dive into the flaws of LLMs and RAG/agent evaluation, and the status of the AI copyright situation. We attempt to give a new take on the return-to-office debate - and the online audience manages to get both of us to blow gaskets at different points. Note: the slide visuals aren't necessary to enjoy the discussion, but if you want to catch them, you can check them out on the video replay: https://www.youtube.com/watch?v=ZVwQYWcSr1I&t=2403s…
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Busting the omnichannel - enterprise hacks and chats

1 Hashing out the perils and potentials of customization - live with Eric Kimberling 1:09:07
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Eric Kimberling wrote a must-read post on the pros and cons of customization - and the debate is joined. In this special "blogs that matter" edition, we'll drill into Eric's analysis, and then take up some critical points customers should be aware of. As always, bring your sharpest and snarkiest viewpoints, your live comments are part of this show. If you appreciate unfiltered enterprise content without any attempts at monetization that is intentionally ad free and unsponsored, please consider giving me a nice rating to help other listeners find this content. Note: here is the link to Kimberling's blog post that we discuss, with strong feedback from our live audience: https://www.thirdstage-consulting.com/the-evolution-of-custom-development-is-it-really-overrated/…
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Busting the omnichannel - enterprise hacks and chats

On the final afternoon of a whirlwind ZohoDay 2025 analyst event, I finally got a live sit down with Brian Sommer after a couple of near misses. The topics on deck: did Zoho make its enterprise case? And how different/effective is its AI strategy? We took a bit of extra time to delve into Zoho's interesting-and-provocative AI messaging in the aftermath of DeepSeek. (Zoho's Sridhar Vembu considered these disruptions of "big AI" significant enough to refer to this phase of AI as "After DeepSeek.") Though some of the ZohoDay content is confidential, ZohoDay includes enough open conversations to let us bring you many of the issues we debated. And: this includes a much higher than average integration of customers into the sessions, which inform our podcast review. Audiophile note: I had to revert to the backup recording due to some distortion on the main recording, but I think the sound quality is still pretty strong. Will do even better next time...…
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Busting the omnichannel - enterprise hacks and chats

1 Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect 45:16
At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterprise Architects - and, I think, for good reason. Effective AI is probably not possible for enterprises without the right data platform and Enterprise Architect approach. I think you'll agree that hearing so many articulate real world questions from the audience made this podcast a standout, and I'll look to do that again this year where possible. And, of course, we covered AI also - that topic always finds its way in. EDITING NOTE: This podcast was recorded and produced by the ASUG Talks team, and initially released on the ASUG Talks platform. The podcast was (very) lightly edited by ASUG Talks for listening clarity. The only difference between this version and the ASUG Talks version are the differences in musical intro (which I don't do) and my outro.…
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Busting the omnichannel - enterprise hacks and chats

Acumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff from Vegas. Jon gets into why Acumatica matters and asks Brian: what stood out this year? Was the AI narrative convincing? What did Brian hear that we didn't pick up on via the news announcement? Brian reveals the pesky questions he asked Acumatica execs, and we discuss how Acumatica is contending with its growth - a good problem to have, but nonetheless something to be tackled.…
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Busting the omnichannel - enterprise hacks and chats

I was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With looming ERP deadlines on the one hand, and modernization/AI on the other, it's a crucial year for SAP. The role of the S/4HANA public cloud edition is in the middle of this also. That's plenty for this discussion, which starts out on a humorous note as the cities and shows blurred together for your host. Note: there are more podcasts from this show, including an ASUG collaboration on Enterprise Architects coming soon - and my on the ground taping with Jelena Perfiljeva of the Boring Enterprise Nerds on SAP developer issues, clean core debates and more: https://jonerp.podbean.com/e/asug-tech-connect-review-jelena-perfiljeva-of-boring-enterprise-nerds/…
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Busting the omnichannel - enterprise hacks and chats

AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.…
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Busting the omnichannel - enterprise hacks and chats

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.…
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Busting the omnichannel - enterprise hacks and chats

In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.…
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Busting the omnichannel - enterprise hacks and chats

In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.…
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Busting the omnichannel - enterprise hacks and chats

In part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered content experiences’ doesn’t change that either. So what do we do about it - and how can we serve buyers better, and earn their trust? Note: the full dbook is available on diginomica, and also as an ebook on virtually all ebook platforms.…
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Busting the omnichannel - enterprise hacks and chats

Time for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content marketing ROI - while today's B2B buyer "ruins the content party." 'Brandware', email blasts and chasing social virality has minimal impact on today's B2B buyers. So what to do about it? Let's dig in. Note: the full d·book is available on diginomica, and also as an ebook on virtually all ebook platforms.…
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Busting the omnichannel - enterprise hacks and chats

To kick off this informal audio book reading of his Reaching the B2B Informed Buyer d·book, Jon Reed gets right into the executive summary: why the sales funnel is broken, why marketers get B2B buyers wrong - and why the right content strategy still has a huge impact, even in the so-called age of AI. Note: you can get the full d·book on diginomica in the d·book section. It's also available now on Kindle and most ebook platforms, and a printed version and full audiobook version is coming soon. For now, you can get these chapters which will be issued in order on my main podcast feeds. Reader views impacted so much of this content, so let me know where you want to take this next...…
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Busting the omnichannel - enterprise hacks and chats

1 Crashing the CRM Konvos AI Agent debate - full replay 1:05:07
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I recently crashed the CRM Convos AI agents video show. Some of you may have seen me on there before - I have come on periodically in their AI debate series. So this time, they they had an interesting AI expert in the enterprise space, Andreas Welsch, to talk about the future of AI agents. At around the 27 minute mark, I crashed the podcast and start pressing some questions, and blowing a gasket of two. Here's the full conversation. Via the CRM Konvos team, following is the official text preview: Join us for CRMKonvo #234 with Andreas Welsch: AI Agents—Where are WE headed? And where will WE be? Get ready for an insightful discussion with Andreas Welsch, Founder & Chief AI Strategist at Intelligence Briefing. Andreas is an internationally recognized AI leader, advisor, and speaker known for helping the world’s leading enterprises turn technology hype into business outcomes. In this session, we’ll explore the future of AI agents, ethical considerations, and the impact on businesses and employees. Don’t miss out on this opportunity to gain valuable insights from one of the top voices in AI! Reposted to Jon Reed's podcast feeds by permission of CRM Konvos - see the original video replay at https://www.youtube.com/watch?v=uuHdXtU-zh4.…
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Busting the omnichannel - enterprise hacks and chats

CIOs are in the pressure cooker. But advice is often cookie cutter. No cookie cutters with my next guest, Tim Crawford. We'll count down top CIO mistakes and Tim's top/overlooked CIO moves for being business-relevant, AI-savvy etc. I've wanted to get Tim on the show for a while, this is going to be a dandy - bring your sharpest and snarkest questions as usual.... Note: part two of this discussion, on next-gen analyst relations, has already been released as a separate podcast on my channel.…
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Busting the omnichannel - enterprise hacks and chats

1 Workshopping personalization - is great enterprise content still relevant? 1:22:22
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Is great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution and hyper-personalization? To sort this out, it took a live/opinionated audience, and a special guest appearance by CRM analyst Thomas Wieberneit of CRM Konvos and more. Wieberneit is an excellent foil and sounding board, and I think we actually got somewhere on all of this.…
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Busting the omnichannel - enterprise hacks and chats

1 Enterprise month in review - IT FinOps and AI with Hyoun Park 1:01:33
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Yep, it's that time again. Join Brian and Jon for their rollicking review of the highs and lows of the enterprise event circuit - along with their article picks and pans. Speaking of article picks, special guest Hyoun Park will join the show to talk about his notable blog post on the state of IT FinOps. We'll also revisit Hyoun Park's landmark post on the "instant mediocrity" of generative AI and what's changed since then. As always, bring your smartest and savviest commentary... Note: to check the slides, catch the video replay as always at https://www.youtube.com/@jonreedofdiginomica…
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Busting the omnichannel - enterprise hacks and chats

In the end, shouldn't analyst relations service customers better? Shouldn't enterprise analysts advocate for customer concerns? After discussing CIO pitfalls/opportunities with Tim Crawford of AVOA, we pick up in this podcast with a spirited discussion of the future of analyst relations - with a vigorous chat of experts keeping us on track. This was not always an easy talk, getting into issues of independence and disclosure, but these are important topics in the analyst industry. Note 1: Crawford's response to this was sparked by Jon's post on next-gen analyst relations: https://diginomica.com/what-does-next-gen-analyst-relations-look-and-why-should-customers-care. Note 2: The CIO section of this conversation is not yet released as an audio podcast. You can see the entire show on video replay at https://www.youtube.com/@jonreedofdiginomica.…
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Busting the omnichannel - enterprise hacks and chats

On the final day of ASUG Tech Connect, Jon gets a strong (overdue) podcast debut from Jelena Perfiljeva of the Boring Enterprise Nerds. During this taping, Perfiljeva was fresh off her interactive session on the state of SAP developers - where clean core turned into the topic that stirred up the room. Perfiljeva explains why, which leads to a different discussion of clean core than Jon was expecting. The two also discuss the impact of AI on SAP developers, and why the sessions at Tech Connect brought customer concerns to the fore. They also trace back to Jelena's emergence in the SAP community, and why strong/outspoken voices matter to customers. Audiophile note: to remove static from the recording Jon's audio had to be adjusted, but this was still the best of the two recordings and hopefully is a good level of listenability for you.…
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Busting the omnichannel - enterprise hacks and chats

At the end of a vigorous session with Unit4's leadership team, Jon Reed and Brian Sommer camped out in an unused conference room to break down what they learned. While successfully dodging interruptions from the hotel staff, Brian and Jon hash out Unit4's "self-driving" cloud ERP approach, the service industries they are targeting, and why this vendor brings the right cloud ERP issues to a head. The talk shifts to Unit4's potentially problematic end-of-maintenance deadline, and why they are handling this differently than we might expect. The pros and cons of Unit4's approach to AI are also covered - and Unit4 gets kudos for one of the few analyst days without any NDA material of note, which makes it easy to share an open podcast discussion with all.…
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Busting the omnichannel - enterprise hacks and chats

In this 15 minute companion podcast, Jon Reed asks Esteban Kolksy about the highlights of his "Beyond Gen AI" panel - and why active inference AI shook up the AI conversation this week. Active inference AI still has a lot to prove, but because it is *not* from the deep learning area of AI, its promise lies in moving beyond probabilistic AI (correlations) into a causal form of AI with a world model. In turn, the contrast highlights the shortcomings of LLMs, and gives Kolsky an AI to consider that he hasn't skewered on LinkedIn. For more on active interference AI, check out the work of Denise Holt, who appeared on the panel and keynoted at CCE. Also check out the work of Dr. Karl Friston of active inference AI vendor VERSES. One Holt blog post: https://deniseholt.us/active-inference-ai-the-future-of-enterprise-operations-and-industry-innovation/…
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Busting the omnichannel - enterprise hacks and chats

For part one of this on-site podcast from Constellation Connected Enterprise 2024, we have the triumphant return of Jon's sparring partner and occasional enterprise muse Esteban Kolsky, who has launched a new customer intelligence venture with Alan Berkson. Why? And how has this re-inspired Kolsky? We get into the context of the stale and/or noisy approach to enterprise advisory, and how Kolsky found a way out of his LinkedIn AI vinegar posts, without backing down from his AI criticism. Note: the AI part of this conversation, including how active inference AI shook up CCE 2024, is in the shorter companion podcast. Note: if you believe in unscripted, unsponsored unfiltered enterprise convos like these, consider a rating or share, it matters.…
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Busting the omnichannel - enterprise hacks and chats

On the final media/analyst day of UiPath Forward, Jon sat down with diginomica's own Alyx Macqueen, who makes their podcast series debut. Macqueen has been tracking UiPath closely, but given the AI agents fanfare and CEO Daniel Dines proclaiming an "act two" for the company, much has changed. What does this mean for customers, and what did we learn on the show floor? Macqueen shares their take, and we compare notes on our interviews and what we found pressing into the change from RPA to agentic AI - and where customers are coming from. We also explain why UiPath's keynotes were a cut above what we've heard this event season. Note: we had a bit of background noise to contend with here, some of that has been edited in post production.…
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Busting the omnichannel - enterprise hacks and chats

Analyst Josh Greenbaum has been doing deep dives into the SAP Spend portfolio for years. Now it's time to assess the progress, via SAP Spend Connect 2024. After two days on the ground in Vegas, Josh and Jon grab a surprise quiet location and tape this rundown, looking at issues such as: can SAP Promote finally bring smaller suppliers needed network visibility? What were the highs and lows of the show, and what did we learn from customers and show floor demos? How does Josh view the growth of SAP Business Network - and what does SAP need to do from here? Can SAP Business Network provide a welcome and different way into SAP innovation than GROW and RISE? Let's hash it out...…
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Busting the omnichannel - enterprise hacks and chats

1 SAP event blowout - decoding AI, clean core, TechEd news and ASUG data 1:14:15
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Many events have passed since our post-Sapphire clean core review. Time to hash out AI, clean core and more - in the context of ASUG's fall events, and fresh research data. Analyst Josh Greenbaum, ASUG CEO Geoff Scott and your host Jon Reed rejoin for another unscripted review of event lessons learned - from SAP shows and beyond. Along with Geoff's new ASUG data, Jon shares his top event gripes and learnings; Josh shares his clean core/BTP findings. Then we look ahead to what we want to learn from ASUG Tech Connect, and why Enterprise Architects are central to the changes afoot. Show notes: 1 - 31:00 - fall event reviews, ASUG research findings, clean core, and AI hype vs customer reality 31:00 - SAP TechEd news review 51:00 - ASUG Tech Connect preview, why Enterprise Architects matter, and community as a learning framework Jon recommends listeners look at SAP's Knowledge Graph pursuits , a notable TechEd topic not covered in this podcast. Here is a link to the smartShift research mentioned in the podcast.…
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Busting the omnichannel - enterprise hacks and chats

1 Enterprise Month in Review - event halftime review with Brian Sommer 1:10:45
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دوست داشته شد1:10:45
We're halfway through the fall event season, and it's time for Brian Sommer and Jon Reed to reveal the overrated, underrated, and most overhyped topics of the season to date. As always, bring your savviest/snarkiest commentary and we'll work that right into the live mix. We'll also share our most important article reads of the month.... Note: if you want to catch the slides, you can see the full video replay on YouTube at https://youtube.com/live/XQg2YcSDwB8.…
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Busting the omnichannel - enterprise hacks and chats

In the final hours of Workday Rising 2024, Jon sat down with analyst Pete Tiliakos for an unscripted show review. Tiliakos has a focus on HCM, payroll and the future of work, so the podcast leaned towards those themes - and, of course, the unavoidable reckoning with AI-related news as well. Topics include: why payroll modernization matters, Workday's Extend strategy and whether AI will follow the same pattern, why AI in HR is a potent issue, and what we learned on the show floor - and in conversation with Workday execs. Jon also discusses his Rising post on "should you rip out your ERP/HCM for AI."…
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Busting the omnichannel - enterprise hacks and chats

After Jon Reed and Brian Sommer taped their Oracle CloudWorld and SuiteWorld review, they stuck around for a ten minute podcast on the dark side of HR tech, a preview of Brian Sommer's upcoming HR tech presentations.
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Busting the omnichannel - enterprise hacks and chats

Is it possible to manage two combined show reviews for Oracle CloudWorld and NetSuite SuiteWorld - without any help from AI agents or digital avatars. On the final evening of the final day, Jon Reed and podcast partner in tarmac crime Brian Sommer give it their best. With a tasty dinner awaiting them, Jon and Brian consulted their notes - and very different conference schedules - to give you a combined view of the hot issues and themes. There was a lot more show than we could handle in 30 minutes, but this should get you started. Note: after this we taped a short ten minute companion podcast on the dark side of HR tech.…
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Busting the omnichannel - enterprise hacks and chats

1 Has AI changed the meaning of transformation - in ERP and beyond? 1:08:25
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دوست داشته شد1:08:25
AI is purported to have an outsized impact on application areas like ERP - but is that true in practice? And what about the overall view of digital transformation? Bring your best and/or snarkiest questions for Eric Kimberling of Third Stage Consulting. Eric is fielding these topics firsthand from customers; let's find out what he's learned so far, and see if we can de-hype the tech a bit - and find the viable use cases. Note: if you like uncensored, unscripted enterprise content without ads or sponsors, consider giving me a strong rating on your favorite podcast service, thanks!…
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Busting the omnichannel - enterprise hacks and chats

1 Enterprise month in review - the dark side of HR tech, and HR services 1:06:59
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دوست داشته شد1:06:59
Yep, it's time! Bring your top picks and savviest/snarkest commentary to our Enterprise Month in Review show on Friday. I'll be joined as always by co-host Brian "Brain" Sommer - special guest Bonnie Duncan Tinder will join us also, where we will discuss upcoming presentations and data on "The dark side of HR" and "The dark side of HR services." Brian and I will also share our picks and underrated stories of the month, as well as a fail or two. Should be a good one, with major cloud HR events right around the corner. Update: Meg Bear also crashed the show at the 45:00 mark to give her take on the state of enterprise HR, as Brian regaled us with his ill-fated attempt to re-apply for a job at a company where he once held a major role. Note: to see the slides, check the video replay on my YouTube channel at youtube.com/jonathanwreed.…
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Busting the omnichannel - enterprise hacks and chats

1 Enterprise media blowout - where are brands getting it wrong? (and right) 1:07:02
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دوست داشته شد1:07:02
Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them in the chair with your questions. This blowout edition will also include surprise mystery guests! (Thomas Wieberneit of CRMKonvos, another enterprise video finalist, will join for the post-game analysis and podcast wrap at the 30:00 mark). Note: by the time we finished this video, I think we had boiled down a bunch of key takeaways for getting enterprise media right.…
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Busting the omnichannel - enterprise hacks and chats

1 Google’s cookie brouhaha and gen AI marketing highs and lows - with Liz Miller 1:03:03
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دوست داشته شد1:03:03
This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend tracking this from the beginning to hear the context of the article on AI, creativity and job impact we will discuss. The podcast starts with the introduction of an important piece on gen AI and impact on creative jobs by journalism Brian Merchant. As I originally pitched the show: "One more notable article on gen AI creativity came out that we need to break down. I may get a couple guests to crash this session. Feel free to join and have your cam ready, maybe you'll be one of them." Stay to the end and get a cameo from Brent Leary as well, he goes off on Google's moves before heading into his own broadcast...…
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Busting the omnichannel - enterprise hacks and chats

1 Enterprise month in review - how vendors mess up their messaging in BI (and beyond) 1:02:29
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دوست داشته شد1:02:29
Yep, it's time. Join me and Brian Sommer for this month's highs and lows of the enterprise. Our special guest will be Lawson Abinanti, who has some tough love for BI vendors on how their messaging falls short. We'll probably push into some FP&A and AI talk as well. What do customers really need from their BI and data vendors? As always bring your savviest comments and sharp wit. Note: you can see the slide deck on the YouTube replay at: https://www.youtube.com/live/AEvI7vnsCTk.…
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Busting the omnichannel - enterprise hacks and chats

SAP's "clean core" mantra raises enough questions to earn its own podcast. So, in the aftermath of SAP Sapphire and ASUG's Annual Conference, Josh Greenbaum and ASUG CEO Geoff Scott join Jon Reed again. We start with the open questions each of us are pursuing after the show. Then we shift into the SAP clean core discussion: is clean core marketing/sales hype, or a way of achieving deeper customer value from SAP? Scott reveals fresh data from ASUG on customer views, and Reed asks the guys to react to recent blog posts from SAP, as well as the clean core partner certification. We wrap with the question: where should SAP customers take this from here?…
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Busting the omnichannel - enterprise hacks and chats

In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on informed B2B buyers (which Zinck edited). Today, Zinck joins the live show to elaborate on her notable blog post, "Is content creation the best use for generative AI in marketing?" After discovering that Twitter/X borked the live stream, Jon breaks down what he's learned on gen AI and creativity to date, and a discussion of the lessons behind Barb's blog post ensues. You can see the post at: https://diginomica.com/content-creation-best-use-generative-ai-marketing.…
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Busting the omnichannel - enterprise hacks and chats

After taping a Sage analyst event podcast review in Atlanta, Jon Reed and Brian Sommer jumped right into a shorter companion podcast on a hot event topic: CFO dilemmas. Are CFOs able to own business growth? Are they truly moving past admin, or is this is the same admin versus strategy dilemma that has plagued finance leaders for decades? Can AI make a dent here? Are there any relevant AI for finance use cases?…
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Busting the omnichannel - enterprise hacks and chats

Jon Reed and Brian Sommer crashed an empty conference room to hash out what they learned at a whirlwind Sage analyst day event. Sage has ambitious plans for AI and automation in finance and beyond. "Eliminating the close" is one way of framing these goals - but is it realistic? Jon gets into Brian's pesky questions from the show, and what he learned. The two also hash out some of Sage's AI pursuits such at the digital fingerprint. It's been years since Sage acquired cloud finance vendor Intacct - now the entire product line is changing, but what does this mean for customers? Note: check out the second shorter companion podcast on the dilemmas facing CFOs and finance leaders.…
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Busting the omnichannel - enterprise hacks and chats

Note: Barb wasn't able to make this session due to tech issues, but Brent Leary of Playaz Production Network hopped on, and he had some terrific content on what he has seen on gen AI and creativity this event season... On the heels of part one, Barb Mosher Zinck published a notable blog post on this topic, so our work isn't finished here. Let's see what Barb has to say, and I have a couple more debunkings to share. Bring your smartest/snarkiest stuff as usual and let's try to advance this convo. (We did discuss Barb's post a bit on this show; I'll have her back on in July to delve further).…
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