When and How to Implement the Product Recommendation System

Business Tech Brief By HackerNoon

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What needs to be considered by a retailer while dealing with product recommendation.
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Product recommendations became increasingly popular after their introduction in retail by Amazon in 2008 and could provide a great value both for retailers and their customers. The hype led to the appearance of plenty of sometimes dangerous myths associated with product recommendations (mostly created by vendor’s sales and marketing teams). I.e. you might still see the product recommendation solution being presented as a fully autonomous magic bullet, which would increase one’s profits just after being installed on the website.