How IT Shapes The New Customer Experience

Business Tech Brief By HackerNoon

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Why is customer experience in banks so important, and what components can be used to improve it?
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Global banks lose 20% of their customers, or 1 in 5 customers, due to poor customer experience. By building more meaningful personal relationships, banks can increase revenue from core customers by up to 20%. Customers are about 2.5 times more likely to purchase bank products embedded in non-bank channels if the product is managed in partnership with a bank.