How Brand Intimacy Takes Your Business to the Next Level

Business Tech Brief By HackerNoon

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Brand Intimacy: The Hidden Strategy To Take Your Business To The Next Level
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Mario Natarelli is the CEO of the brand management company, Natarello. He says brand intimacy is the emotional connection that customers have with a brand. When customers have a strong emotional connection to a brand, they are more likely to be loyal, recommend the brand to others, and pay a premium for its products.