#318 - The Famous Black Box

Business Side of Music

Music. Data. Rights. They're all connected in one form or another, but it can be confusing at times, especially with technology outpacing the music industry. As an owner of music content, the revenue stream created by the music, can fall into a black box of sorts, just waiting there until the money is found. In steps Orfium, which is a global technology company solving the entertainment industry’s biggest challenges around digital music & broadcast rights management, cue sheets, data and reporting. Bryan Bakke who is the Director of Business Development at Orfium, joins us in the studio to discuss the ever changing landscape of the music industry, and what his company brings to the table to clear the clutter that can sometimes boggle the mind. Orfium is transforming the music and entertainment industry with market-leading technology. At Orfium, they're engineering the most advanced Artificial Intelligence (AI) algorithms and music reporting solutions so that whenever music is played in the world, they're working behind the scenes to track it, deliver the data and help creators, rights holders and media companies track, report and monetize usage.

www.orfium.com

• Creator and Executive Producer Emeritus: Tom Sabella

• Showrunner and Host (the guy who has a face for podcasting): Bob Bender

• Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC

• Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella

• Director of Video and Continuity (the brains of the entire operation): Deborah Halle

• Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment

• All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas

• Recorded inside what could be an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse)

• Mixed and Mastered at Music Dog Studios in Nashville, TN

• Editing and Post at Midnight Express Studio located in Olian, NY

• Production Sound Design: Keith Stark

• Voice Over and Promo: Lisa Fuson

Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.

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