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The Volley Shoe
Manage episode 301368813 series 2942258
محتوای ارائه شده توسط Bumping into. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Bumping into یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This is the story behind the iconic Australian Volley Shoe with the two key figures behind its re-brand and how it went out of Kmart and on to the world stage.
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This is a story of marketing campaign genius, inside meetings with Amazon, DIY counterfeit raids, censored ad's and the “Beyonce" of China.
A great conversation with the two key businessmen behind the iconic Volley and it’s re-brand into a modern boutique fashion shoe, now loved the world over.
This is the story of Australia's shoe and the two people that took it back to the top of its game.
Note: Some (actually a lot of) conversational coarse language is used in this episode.
You'll want a pair of new Volleys after hearing this one!
Podcast guests are Volley GM John Szwede and former CEO Martin Matthews.
Find out more and other episodes at www.BUMPINGINTO.com.au
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