Bad Branding In New Markets—Johnny Pawlik

Building Expert Brands

This week on BEB:
I'm joined by the very international and interesting Johnny Pawlik—branding, marketing and strategy expert. Johnny is kind enough to take time out of his busy schedule to tell us all about Bad Branding In New Markets. Here were my three favourite talking points:

• Bad Branding In New Markets. > (0:30)
• What should listeners do to avoid the bad branding trap? > (23:21)
• Johnny's advice for listeners wanting to get publicity. > (32:35)

Johnny's background:
Johnny Pawlik is the Founder and CEO of the international branding and marketing firm Mantra Media. With over 20 years of experience in branding, marketing, and strategy, Johnny has consulted with the European Parliament, the Tokyo Metropolitan Government, British Members of Parliament, the NHS, the UKTI, and a plethora of others.
He has featured on Good Morning Britain, the BBC Political Debates, BBC Radio, Osaka Radio, Asahi Shimbun, and many others. Over the last 10 years, Johnny has had his strategies implemented by governmental, private, and charity sectors in North America, South Africa, Western Europe, Southeast Asia, and Australia.

Show notes:
Drive by Daniel H. Pink
Where to find Johnny:
The Mantra Media website
Johnny on LinkedIn
Johnny on Instagram
Mantra Media's monthly email list

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn