The Art of Simplicity: AI, Brand Perception, and CX with Gabrielle Boko, CMO of NetApp

Builders Wanted

This episode features an interview with Gabrielle Boko, Chief Marketing Officer at NetApp. Gabrielle has over 22 years of experience in technology marketing, connecting customer success to innovative experiences in software applications and cloud services, digital strategy and marketing, customer storytelling and experience, AI and Big Data and funnel management. Prior to NetApp, she led organizational transformations and built high impact teams for companies like HPE, Sage, SAP and Cognos.

In this episode, Kailey and Gabrielle discuss AI as a competitive differentiator, NetApp’s brand refresh and the sustainability of AI.

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Key Takeaways:

• Championing data security and bias reduction in AI helps us be more responsible with tech and become better humans.
• When customers are at the center, we can advance things like sustainability and ethics without sacrificing other areas where we need to be successful.
• Customers don’t like brands to make quick assumptions about them. They want effortless interactions they can see value in.

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“Customers are looking for simplicity. They're looking for simplicity and engagement. I think digital has already elevated that. Adding AI on top of digital allows us to take simplicity to a new level. Which is reduction of costs or how to think about content in a really personal way.” – Gabrielle Boko

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Episode Timestamps:

‍*(02:38) - Gabrielle’s career journey

*(09:54) - AI’s impact on sustainability

*(16:15) - The biggest challenge of building a best in class customer experience

*(19:38) - How Gabrielle defines “good data”

*(22:02) - Gabrielle dives into NetApp’s rebrand

*(41:01) - Changes in customer engagement in the next 6 to 12 months

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Links:

Connect with Gabrielle on LinkedIn

Connect with Kailey on LinkedIn

Learn more about Caspian Studios

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Sponsor

Good Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com