Building Flexible Data Architectures for Enhanced Customer Engagement with Kevin Niparko, VP of Product for Twilio Segment CDP

Builders Wanted

This episode features an interview with Kevin Niparko, Vice President of Product for Twilio Segment CDP. Kevin joined the team in 2015 to lead Growth & Analytics, before helping form Segment’s Product Management organization. He’s led a variety of Twilio Segment’s products over the years, from Connections, Cloud Sources and ETL, and Profiles.

In this episode, Kailey and Kevin discuss future proofing organizations to take advantage of AI breakthroughs, accelerating time to value, and solving problems through data strategy alignment.

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Key Takeaways:

• Keeping up with the evolving landscape of data management requires flexibility, extensibility, and interoperability built into your data architecture.
• How modern enterprises can quickly and continuously adapt to the proliferation of tools and technologies.
• The importance of creating a data strategy to evolve with the needs of your business and serve your cross-functional stakeholders.

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“The problems that we see our customers running into that really feel intractable are the ones more on the people and the process side of data. It's something that technology can help with. It's something that CDPs can play a role in. But, I think we're also realistic that no tech or software is going to be the silver bullet. It's about different parts of the organization coming together and aligning on an overall data strategy that everybody will abide by.” – Kevin Niparko

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Episode Timestamps:

‍*(02:59) - Kevin’s career journey

*(05:52) - Trends impacting technology and customer engagement

*(09:04) - Components of a flexible enterprise

*(16:55) - How AI intersects with data management

*(30:04) - How Kevin defines “good data”

*(36:50) - Kevin’s recommendations for upleveling inclusive marketing strategies

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Links:

Connect with Kevin on LinkedIn

Connect with Kailey on LinkedIn

Learn more about Caspian Studios

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Sponsor

Good Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com