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Episode 7: Construction Industry Storytelling with Chris Martin
Manage episode 387965501 series 3516629
محتوای ارائه شده توسط Kerry Smith. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Kerry Smith یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of Build America, host Kerry Smith interviews Chris Martin, a marketing guru and president of Atlas Marketing. They discuss the art of storytelling in the architecture, engineering, and construction (AEC) industry and how to effectively communicate the stories of AEC firms. Chris emphasizes the importance of simplifying complex processes and issues to make them understandable to a wider audience. He compares storytelling in the AEC industry to a movie or film, where various elements and characters come together to create a compelling narrative. Chris also addresses the need for AEC companies to move beyond generic marketing messages like "safe, on time, on budget" and instead focus on showcasing their unique value and expertise.
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