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Business Accelerator: The difference between leads and prospects
Manage episode 508362118 series 3521078
محتوای ارائه شده توسط Broker Daily and Momentum Media. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Broker Daily and Momentum Media یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In a strengthening market, brokers might expect the phones to be ringing off the hook. But as discussed in this latest episode of Business Accelerator, a surge in market positivity doesn't always translate to a flood of qualified clients.
The key to efficient growth lies in understanding the crucial difference between a lead and a prospect. According to Broker Essentials' founder and director, Jason Back, this distinction is fundamental. Many brokers think they have a lead-generation problem when they actually have a conversion problem.
Ultimately, generating interest is one skill – converting that interest into settled loans is another. By focusing on transforming leads into qualified prospects through early and effective vetting, brokers can save time, increase conversion rates, and fast-track their business growth.
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