#14 The 3 Ps of Miki Agrawal, Founder of Thinx & “Taboo Queen for the Nether Regions”

Broadmic Startup Shortcuts

Miki Agrawal is disrupting not just one but three taboo industries. Pee, periods, and poop are uncomfortable topics for some, but these billion dollar industries are ripe for change. Miki, an entrepreneur who thinks big, is the CEO and co-founder of THINX, a high-tech, beautiful underwear solution for women to wear during their periods. Listen to how Miki developed THINX, crowdfunded the first prototype, and discovered that her path to becoming a social entrepreneur – doing good while making money – became the ultimate win/win.

Notes

Companies that Practice “Conscious Capitalism” Perform 10x Better by Tony Schwartz, Harvard Business Review

Conscious Capitalism by John Mackey & Rajendra Sisodi, iBooks

Agrapalooza 2012 – Three Legged Race Final YouTube

The Girl Effect: A Whole New Way To Invest by Manisha Thakor, Forbes

The Skimm

The Power of Shakti by Padma Aon Prakasha, iBooks

Radio Taison by hoodboon, YouTube

Richard Branson on Leo DiCaprio’s Space Travel, American Politics, and Getting Super High With Peter Tosh by Jada Yuan, Vulture

Behind Toms Founder Blake Mycoskie’s Plan To Build An Army Of Social Entrepreneurs by Rick Tetzeli, Fast Company

Additional Reading

Do Cool Sh*t by Miki Agrawal, iBooks

Will the New York City Subway Ban These Ads for Using the Word “Period”? by Jenny Kutner, Mic

THINX Underwear Ads On NYC Subway Are Up — But The Company Has Another Big Announcement by Rachel Krantz, Bustle

How Menstruation Created the World by Judith Rae Grahn

Two Keys to Sustainable Social Enterprise by Sally R. Osberg and Roger L. Martin, Harvard Business Review

5 Keys to Successful Sibling Partnerships by Matthew Toren, Entrepreneur

What notable startups were founded by siblings? Any by cousins? Quora

Hire Slow, Fire Fast by Greg McKeown, Harvard Business Review

Hire Slow, Fire Fast’ – Possibly The Worst Advice Ever Given by Liz Ryan, Forbes

10 fascinating tech projects that crowdfunding has made possible ZDNet

Fast Facts & FAQ Fistula Foundation

Why Aren’t Bidets Common in the U.S.? by Karina Martinez-Carter, mental_floss

Guest bios & transcripts are available on www.broadmic.com.